Neda was born in Tehran and raised in Paris. She earned her undergraduate degree in International Marketing at California State University, Fullerton. She then worked as a financial consultant for an investment-banking firm where she worked with entertainment clients before deciding to pursue a career making movies. She went on to attend the Short Fiction Fil program at UCLA. The Switch, a short film she produced, premiered at the Academy of Motion
Picture Arts and Sciences in 1998. Neda has previously worked in development at MGM Studios (Die Another Day, Nicholas Nickleby) and Kustom Entertainment (Stay). Affection is her first feature.