This is an in-person event at Film Independent’s offices. Those attending must provide proof of COVID-19 vaccination OR a negative PCR test result (within 48 hours) to enter, and wear a mask at all times.

Since film and television marketing and promotion are typically associated with distribution, the planning process usually starts very late, often when a project has wrapped production, or even later – just a few months before launch. But the longer you wait, the more opportunities you lose to accommodate changes, and better connect with your audience.

We’re pleased to welcome sales agent Sarah Calderón to Film Independent, who will explain what producers can (and should) do early in the process to plan for a successful release. What are the best elements that an early marketing strategy for film and TV contains? How can we better shape content in the development stage and during shooting to be audience-friendly? How do we use early stage strategies and materials to collaborate with future partners? Sarah will help you answer these questions and much more.

About the speaker

Sarah Calderón is the founder and CEO of The Film Agency, a marketing consultancy and service specializing in the film industry, and handling more than 50 clients in Spain and abroad, including A Contracorriente, Avalon, Backup Films, Beta Cinema, Biennale di Venezia, Bteam, Cannes Film Festival, Disney, EONE, Filmax, Film Constellation, Film Factory, Karma, Fox, Gaumont, Leonine, Mediapro, Morena Films, Netflix, NewEurope, Playtime, Telecinco, The Match Factory, Wanda and Wild Bunch France.

The agency also leads European innovation projects such as European Film Challenge and Le Ballon Rouge, and participates regularly in training programs like EAVE. Sarah has more than fifteen years of experience in the audiovisual sector, in different positions including: Head of International Sales at Coproduction Office, Paris, as well as Distributor Coordinator at Karma Films, Madrid. She holds a degree in advertising from the PUJ of Bogotá and a master’s degree in Multicultural Communication from the CELSA Sorbonne IV in Paris.

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