Programs

Self-Distribution for a New Era

Programs

Self-Distribution for a New Era


Join producer Giulia Caruso (Spa Night, Columbus) as she breaks down the elements of film distribution strategy.

Over the course of one weekend, this intensive class will cover the basics of independent film distribution from festivals to theatrical exhibition, windowing your release, marketing, splitting rights, delivery, recouping, residuals and more. Particular attention will be paid to the changes to the distribution and exhibition landscape brought about by COVID.

You’ll learn how to get your movie out into the world, identify your project’s core audiences and develop strategies to access them. Learn how to leverage traditional publicity while working social media networks to expand the reach of your marketing.

We’ll highlight established and emerging VOD and streaming platforms where you can exploit your film, and how to keep those platforms separate in order to maximize revenue back to you. Build an empowering and essential skill set for today’s independent filmmaker – one you’ll want to access for all your projects past, present and future.

About the instructor

Giulia Caruso is an LA-based Italian producer and founding member of Nonetheless Productions. With her partner Ki Jin Kim, she was nominated for the Piaget Producers Award at the 2018 Film Independent Spirit Awards.

Giulia won the John Cassavetes Award at the 2017 Film Independent Spirit Awards for Andrew Ahn’s debut feature Spa Night, and her latest feature Columbus (directed by Kogonada and starring John Cho, Haley Lu Richardson and Parker Posey) was nominated for several Gotham and Spirit Awards.

Both Columbus and Spa Night premiered at Sundance. Giulia oversaw the distribution of Columbus as part of the Sundance Creative Producing Fellowship, grossing more than one million dollars at the box office.

With Nonetheless, Giulia produced award-winning content for clients such as Focus Features, MTV, Intel and GoPro, including Ian Samuels’ Sundance short film Myrna the Monster and Rhys Ernst’s GLAAD-awarded docuseries We’ve Been Around. Giulia won an LA Emmy for producing the second season of KCET’s docuseries Lost LA.

Giulia is an alum of the Sundance Creative Producing Summit, Film Independent’s Project Involve and the Berlinale Talent Campus. She holds an MFA in Film Directing from CalArts.

Please note: This event is non-refundable – no credit or exchanges. All sessions take place live online via Zoom. This class is not offered On Demand.

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