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In the new landscape of indie filmmaking, savvy producers don’t bet on a big sale at a prestige festival and just hope for the best. They start thinking about distribution and marketing long before their film is complete and consider multiple options to give their project the greatest chance of success upon release.

Film Independent is pleased to welcome distribution expert Jon Reiss (author, Think Outside the Box Office) who will explain the steps you must take when crafting a successful marketing and distribution plan for your indie film. Topics covered will include setting goals early (is a theatrical release essential… or even realistic?); identifying your audience early and establishing ways of connecting with them; branding your film and yourself; and choosing the best strategy for your launch — festivals vs. direct to VOD.

About the instructor

Jon Reiss is a filmmaker, author and media strategist who wrote the book Think Outside the Box Office. Through his company HybridCinema he has advised hundreds of filmmakers and film organizations throughout the world including IFP, Paramount Studios, Screen Australia, Film Independent and Creative Scotland.

Film clients have included Hooligan Sparrow, Maya Angelou: And Still I Rise, Food Chains, Off the Rails, Tyrus and The Transfiguration. He also co-wrote Selling Your Film Without Selling Your Soul and Selling Your Film Outside the US. He has conducted his TOtBO Master Classes on five continents and is the Senior Lab Leader at the IFP Filmmaker Labs.

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Validated parking in the building garage after 5:30 pm.